Best SaaS Writers to Hire in 2026 (Vetted + Rates)

Finding good SaaS writers is harder than finding good writers. Plenty of people can write a clean 2,000-word post. Far fewer can explain what your product does differently, interview your head of product without wasting their hour, and turn that into a page that ranks for a keyword your buyers actually search.

So I built a shortlist. I pulled names from six of the top-ranking "best SaaS writers" roundups, researched 20 writers in depth on their own sites, and cut the list to the 15 below. One dropped out because his SaaS writing site now redirects to an unrelated project. If you'd rather hire a full team than a freelancer, my roundup of the best SaaS marketing agencies covers that side.

This isn't a sponsored post. Nobody paid to be listed, and I don't have a business relationship with any writer here.

What Does a SaaS Writer Do?

A SaaS writer creates content that helps software companies attract, convince, and keep customers. That usually means SEO blog posts, comparison pages, case studies, and product-led tutorials, plus website and landing page copy. The best SaaS content writers pair clean writing with enough product knowledge to explain why a buyer should pick one tool over another.

The job splits into three rough camps. SaaS content writers handle long-form work like blog posts, guides, and reports, and they're judged on rankings and pipeline. SaaS copywriters write the shorter, higher-stakes words on your homepage, pricing page, and signup flow, where the metric is conversion rate. Technical writers sit in a third camp and write for developers, which takes real hands-on product use.

Most freelancers cover more than one camp, and a lot of them will say yes to anything. I've grouped the list below by what each writer is strongest at, so you can hire for the job you actually have.

How I Evaluated These SaaS Writers

I researched 20 freelance writers and kept 15 who cleared four bars. Each writer had to name real B2B SaaS clients on their own site, show published samples I could read, and show signs of taking work in 2026. I also wanted a public rate or a pricing page, though I didn't cut anyone for skipping it.

I weighted SEO and bottom-of-funnel proof heavily. According to the OppAlerts study of roughly 167,000 domains, a site's best Google ranking correlates at +0.148 with how often AI models cite it. Content that ranks in Google feeds AI search too, so a writer whose samples rank is worth more than one whose samples just read well.

What got writers cut: portfolios with no named clients, sites that redirected to unrelated projects, and profiles where SaaS was one niche among twelve. I also dropped anyone whose only proof was a testimonial with no company attached.

The order isn't a ranking of talent. Bottom-of-funnel and SEO writers come first because that's where most SaaS teams hire, followed by long-form and thought leadership writers, one technical writer, and four SaaS copywriters.

Best SaaS Writers Compared (2026)

Starting rates for the 15 SaaS writers below run from about £500 per article for long-form content to $10,000+ per project for conversion copywriting. Seven don't publish rates, so expect a quote after a discovery call. Rates come from each writer's own site, checked in September 2026.

The 15 Best SaaS Writers to Hire in 2026

Here are the writers I'd shortlist in 2026. Each entry covers what the writer is best at, a named client or result you can check, what they charge, and when you should hire someone else.

Nathan Ojaokomo: Best for Bottom-of-Funnel and Comparison Content

nathanojaokomo.com/services

Nathan Ojaokomo is a freelance B2B SaaS writer based in Ibadan, Nigeria, who focuses on decision-stage content: comparison posts, alternatives pages, and product-led SEO articles. He's written for HubSpot and Zapier, and he's the writer I'd call first if your blog gets traffic but not demos.

Nathan has spent 5+ years in B2B SaaS, mostly in workflow, martech, HR tech, and communication software. His homepage claims 150+ page-one keywords and 100+ pages cited in AI answers across his client work. That's an aggregate figure, so ask him which samples produced it before you sign.

His services page lists BOFU and SEO articles from $700 each, with content refreshes also from $700. Strategy plus writing starts at $3,500/month. Each article includes two revision rounds and a 5–7 business-day turnaround, which is quick for this level of work.

He's the wrong pick if you need 20 top-of-funnel posts a month. Nathan's model is fewer, sharper pages aimed at buyers who already know they have a problem.

Notable clients: HubSpot, Zapier, Vimeo, Paddle, Softr, CoSchedule, PayFit.

Elise Dopson: Best for Expert-Sourced SEO Content

www.elisedopson.com/writing

Elise Dopson is a freelance B2B writer who builds SEO content around quotes from real experts. She's freelanced full-time since late 2017, has written for Shopify and HubSpot, and co-founded the freelancer community Peak Freelance.

Her portfolio has one of the most specific results on this list. A Shopify article on ecommerce returns that she refreshed now ranks for 663 keywords, won the featured snippet for "ecommerce return rates," and increased search traffic by 500%, according to her writing page.

Rates start at $1 per word, which includes research, expert quotes, and one revision. Ghostwriting costs 20% more, and her minimum monthly project is $1,500. She books 3–4 weeks out.

Elise also runs one-to-one coaching for other freelancers, and her writing slots fill weeks ahead. Book early.

Notable clients: Shopify, HubSpot, Zapier, Descript, CXL, CoSchedule, WorkRamp.

Pawel Tatarek: Best for Mid-Market and Enterprise SEO Blogs

tatarek.co.uk/portfolio

Pawel Tatarek is a Sheffield-based freelance writer who produces in-depth blog posts, case studies, and research reports for mid-market and enterprise B2B SaaS. He's written 700+ blog posts over five years, for clients like Userpilot and Perplexity, and he's one of the few writers here who publishes rates plainly.

His FAQ page puts it simply: rates start at £0.30 a word, so a 2,000-word article costs about £600. Pieces that need interviews with your subject matter experts cost more. Turnaround is 7–10 days, and bigger projects may need a 50% deposit.

He also writes a lot of SEO tooling and link building content, with Editorial.Link, NP Digital, and Searchable on his client list. That makes him a good fit for marketing-tech SaaS teams that want a writer who already knows the vocabulary.

Notable clients: Userpilot, Crazy Egg, Perplexity, PhantomBuster, Great Question, Doofinder.

Lizzie Davey: Best for SaaS and Ecommerce SEO Content

www.lizziedavey.com/saascontentcreation.html

Lizzie Davey is a Brighton-based freelance writer with 10 years in SaaS and ecommerce content and 1,000+ published pieces. She writes SEO and bottom-of-funnel content for tools that sell to online stores, including Shopify and Klaviyo, and she keeps clients: 90% stay for at least a year.

Her MightyScout project is a good example of speed. She wrote 15 pieces in two months, and her portfolio says they reached the top 10 within the first month.

Prices start from £600 + VAT per piece. Lizzie usually opens one or two spots for new clients each quarter, so you might wait. She also writes landing pages and email, which helps if your ecommerce SaaS needs one writer across the funnel.

Notable clients: Shopify, Klaviyo, Gorgias, CoSchedule, Sprout Social, Lemon Squeezy.

Brinda Gulati: Best for Research-Led Comparison Pieces

www.brindagulati.com/freelance-services

Brinda Gulati is a Spain-based SaaS and ecommerce writer who specializes in deep comparison pieces, high-intent SEO content, and research-heavy ebooks. She has over seven years of professional writing experience, two creative writing degrees from the University of Warwick, and clients including Jotform and Userpilot.

Her background is unusual for SaaS. Her nonfiction and poetry have appeared in The Sunday Times UK, and she also works as a fractional content marketer, helping teams build their content engine, not just fill it.

Brinda doesn't publish rates, and I couldn't find a reliable third-party figure. Expect a custom quote after a call.

Notable clients: Jotform, Shopify, Userpilot, Whatagraph, Dock, Wordtune.

Jon Evans: Best for Decision-Stage Content and Web Copy

electriccopy.tech/electric-copy-content-services

Jon Evans runs Electric Copy from Barcelona and has written for a living since 2011. He focuses on bottom-of-funnel content aimed at buyers who are ready to convert, and he also writes SaaS messaging and website copy. His client list includes Hotjar and Microsoft.

He has client-backed results too. Duetto credits his email copy with helping it book twice as many meetings at a trade show, and Messagenius says his pages became some of its biggest traffic drivers. He's certified by HubSpot, CXL, and Copyhackers.

Rates aren't public. Jon quotes after a discovery call. He's a good pick if you want one person on both your comparison pages and your homepage, since he does both.

Notable clients: Hotjar, Contentsquare, Microsoft, Adobe, Zoovu, Duetto.

Kat Boogaard: Best for Productivity and Future-of-Work SaaS

katboogaard.com/hire-kat-boogaard

Kat Boogaard is a Wisconsin-based freelance writer who has covered work, careers, and productivity since 2014. She writes SEO-friendly long-form posts and ebooks for software like Atlassian, Trello, Loom and QuickBooks, with bylines in The New York Times and Fast Company.

If you sell project management, HR, or collaboration software, she's likely written for someone you compete with. Her client list leans toward tools that sell to managers and teams, so she's a better fit there than for developer products.

Kat doesn't publish rates, and a 2023 Buffer profile said most of her new work comes through referrals. Expect a custom quote.

Notable clients: Atlassian, Trello, Loom, QuickBooks, Toggl, Wrike, Miro.

Ashley R. Cummings: Best for Long-Form Content and Case Studies

www.ashleyrcummings.com/hire-me

Ashley R. Cummings has freelanced since 2011 and writes long-form blog posts, case studies, and research reports for commerce, retail, and marketing SaaS. Her clients include Shopify Plus and Salesforce, and she founded the Content Connect community for content marketers.

She says she wrote 50+ pieces for a company on Deloitte's Technology Fast 500 during a stretch of 60% year-over-year growth, though she doesn't name the client. Her service list also includes editing AI drafts. That's worth knowing if your team already generates first drafts and needs someone to make them publishable.

Ashley doesn't list rates publicly. Reach out through her hire page for a quote.

Notable clients: Shopify Plus, Salesforce, Clearscope, LinkedIn, Campaign Monitor, Whatfix.

Jessica Stronach: Best for HR, L&D, and Fintech Thought Leadership

jessicastronachcontent.co.uk/services

Jessica Stronach is a Scotland-based B2B tech writer who spent nine years as managing editor at an accounting software company before going freelance in late 2023. She writes thought leadership, case studies, and product launch content for people-focused software in HR, payroll, learning, and payments.

Her pricing is the clearest on this list. Blog posts start at £500 for up to 1,500 words. Thought leadership pieces and case studies start at £750 each, with one interview included. Product launch articles start at £1,200.

Valla got 90+ pieces from her in six months, according to a testimonial on her site. Hire her if your buyers work in regulated industries and your content needs someone who won't make compliance nervous.

Notable clients: Mindtools, Valla, Hitachi EMEA, BabelBond, CaseCoach, OPITO.

Kaleigh Moore: Best for AEO Content Strategy

www.kaleighmoore.com

Kaleigh Moore has 12+ years in enterprise SaaS content and now works as an AI search (AEO) content strategist for B2B SaaS. She's written for Stripe and IBM, contributes to Forbes, and runs the weekly Context Window newsletter for 8,600+ subscribers.

She's moved past per-article writing. Her current offers are a fractional content partnership, a content and AI search audit, and an AI content strategy sprint. That makes her a better fit for a team that needs someone to decide what to write for ChatGPT and Google, then help the writers do it.

Rates aren't published anymore, so plan on a custom quote. If you want an agency for this work instead, my list of the best AEO agencies compares the options.

Notable clients: Stripe, IBM, SAP, Shopify Plus, Jasper, Amazon Business.

Ninad Pathak: Best for Technical and Devtools Content

ninadpathak.com/work

Ninad Pathak is a developer-turned-writer who creates docs, tutorials, and technical SEO content for devtools, AI, and B2B SaaS companies. He has 8+ years of writing experience and clients like Firecrawl and Mem0, and he can write code, which most content writers can't.

His results page is unusually specific. Mem0's traffic grew from 24,000 to 45,000 monthly visits in two months. Another project on the same page, LinuxForDevices, went from 487 to 203,400 monthly visits in 15 months.

Ninad doesn't publish rates. He books clients through an intro call.

That's the standard to hold a technical writer to. Ask for a sample that answers one narrow developer question completely, then check whether the code runs.

Notable clients: Firecrawl, Mem0, Mastra, LambdaTest, Semrush, Graphite.

Josh Garofalo: Best for Conversion Copy for Funded SaaS

swaycopy.com/hire-saas-copywriter

Josh Garofalo runs Sway Copy from Waterloo, Ontario, and I'd put him among the best-known SaaS copywriters working today. He writes positioning, websites, landing pages, and emails for B2B SaaS, and he's worked with HubSpot, Unbounce, Pendo and Hotjar.

His portfolio has hard numbers. For HubSpot, his copy produced a 2X increase in free trial conversions, a 35% increase in demo requests, and a 27% lift in product signups. Deputy saw a 2X lift in signups.

He's also the most expensive writer here. New client projects start at $10,000, most run $15,000+, and he takes full payment upfront with a lead time of about four weeks. If you're pre-seed, he's the wrong call. If you're Series B and your homepage is leaking signups, he's worth the money.

Notable clients: HubSpot, Unbounce, Pendo, Hotjar, Customer.io, Deputy, VWO.

Rachael Pilcher: Best for Landing Pages and Messaging

www.mightyfinecopy.com/services

Rachael Pilcher founded Mighty Fine Copy in 2015 and has spent about a decade writing landing pages, messaging guides, and onboarding emails for B2B SaaS. She's New Zealand-born, has spent years working remotely, and counts Stripe and Culture Amp among her clients.

Her pricing is refreshingly productized. A landing page in a day costs $997, a full website in two weeks costs $3,500, and a brand messaging guide costs $3,700. Case studies run $1,200 each, and she offers LinkedIn ghostwriting at $1,800/month.

She's the most affordable way on this list to get an experienced SaaS copywriter on one landing page. Startups that can't justify a five-figure copy project should start here.

Notable clients: Stripe, Culture Amp, Zoho, Biteable, Datacom, Worksuite.

Harry Lawson: Best for Data-Led Website Copy

www.elementscopy.com/pricing

Harry Lawson runs Elements Copy in the UK and writes homepages, landing pages, cold email sequences, and bottom-of-funnel SEO pages for B2B SaaS. He's a former environmental scientist who describes his approach to copy as data-led, and his clients include VEED and BrightLocal.

His portfolio lists a 15–20% conversion lift for BrightLocal and a 43% lift in homepage signups, with 8,000+ leads, for Mockuuups Studio. Both are named results you can ask him about.

One-off projects start at $8,000, a done-for-you retainer costs $5,000/month, and a lighter done-with-you retainer costs $1,500/month. A $350 landing page review is the cheap way to test the fit.

Notable clients: VEED, BrightLocal, Mailmeteor, SignWell, Testimonial.to, MEDDICC.

Diane Wiredu: Best for Messaging and Positioning

www.lionwords.com/services/brand-messaging

Diane Wiredu runs Lion Words and has spent 6+ years on messaging, positioning, and conversion copy for B2B SaaS, after 10+ years as a translator. Her main offer is a six-week engagement that delivers a messaging strategy plus new homepage copy, for clients like Dash and Redgate.

Her work page shows two named results: Dash doubled its MRR within six months, and the Aesthetics Marketing Institute saw a 70% increase in qualified leads. She also speaks at conferences and runs training for in-house teams.

Diane uses fixed project pricing but doesn't publish figures. Hire her before a copywriter if your team can't agree on what your product is. Copy written on shaky positioning just gets rewritten six months later.

Notable clients: Dash, CXL, Redgate, Messente, Arctic Shores, ZF.

SaaS Writer Rates in 2026: What B2B SaaS Content Writing Costs

Experienced B2B SaaS content writers charge $500–$1,500 per long-form article in 2026, and specialist SaaS copywriters charge $1,000 for a single landing page up to $15,000+ for a full website. The writers on this list sit at the top of the market, and their published rates show it.

For context, the average freelance writer charges $0.42 per word, according to a January 2026 roundup of 500 freelance writers. The same data puts expert tech writers at $1.00–$1.50 per word. Elise Dopson's $1 per word and Pawel Tatarek's £0.30 per word both fit in that gap between average and expert.

Per-article pricing is the most common model among the writers here. Nathan Ojaokomo starts at $700 an article, Jessica Stronach at £500, and Lizzie Davey at £600. But copywriters usually quote per project, and the jump is steep: Rachael Pilcher's $997 landing page and Josh Garofalo's $10,000 minimum are both "one project."

Monthly retainers make sense once you know you'll need four or more pieces a month. Nathan's strategy-plus-writing package starts at $3,500/month, and Harry Lawson's done-with-you copy retainer starts at $1,500/month.

Freelance SaaS Writer vs Agency vs AI + Editor

A freelance SaaS writer is the best choice when you need two to eight strong pieces a month and someone in-house can own the plan. An agency makes more sense past about ten pieces a month, or when nobody on your team has time to brief, edit, and publish. AI plus a human editor is cheapest, but it only works when the editor knows your product well enough to add something new.

Freelancers win on quality per dollar. You get the person whose samples you read, not a junior writer at an agency that sold you on the senior one. The catch is capacity. Lizzie Davey opens one or two spots a quarter, and Elise Dopson books weeks out.

Agencies win on volume and reliability. If a freelancer gets sick, your calendar stops. My lists of the best SaaS SEO agencies and SaaS link building agencies cover teams that can run content and distribution together.

AI drafts are where teams get into trouble. Publishing AI-generated posts without real editing tends to produce content that repeats what's already ranking, with no original data, opinion, or product detail. Google's guidance on helpful content is written to demote exactly that. Use AI for outlines and first drafts if you like, but pay a SaaS writer to make the piece worth citing.

One opinion I'll stand behind: bottom-of-funnel content (comparison pages, alternatives pages, "best X for Y" posts) should be at least 40% of any SaaS content calendar. Most teams overspend on top-of-funnel explainers and then wonder why traffic doesn't turn into demos. That's why BOFU specialists sit at the top of this list.

How to Find SaaS Writers (and Vet Them)

The fastest way to find SaaS writers is to look at who wrote the content you already admire. Check the bylines on competitor blogs, then search the writer's name. Communities like Superpath and Peak Freelance, plus LinkedIn searches for "B2B SaaS writer," fill in the rest.

Vetting matters more than sourcing. Here's the checklist I used for this list, and it works for any freelance SaaS writer you're considering:

• Ask for three samples in your category, then check whether they rank. Paste the URL into Ahrefs or just search the target keyword.
• Look for named SaaS clients on their site. "A leading fintech company" doesn't count.
• Check whether they interview subject matter experts or only rewrite what's already online.
• Get the rate, revision rounds, and turnaround in writing before the first brief.
• Pay for one test article before signing a retainer.
• Confirm they're still writing. One writer listed in other roundups now points his SaaS site at an unrelated project.

One red flag deserves its own line: a writer whose portfolio is all ghostwritten with no way to verify it. Ghostwriting is normal, but a good ghostwriter can still get you a reference from the client.

Frequently Asked Questions

Who offers the best SaaS writing services in 2026?

Nathan Ojaokomo, Elise Dopson, and Pawel Tatarek are three of the strongest freelance SaaS content writers in 2026, with clients like HubSpot, Shopify, and Userpilot. For conversion copy, Josh Garofalo and Rachael Pilcher lead the field. The right pick depends on whether you need blog content, website copy, or technical content.

How much does a B2B SaaS content writer cost in 2026?

A B2B SaaS content writer typically costs $500–$1,500 per long-form article in 2026, or $1–$1.50 per word for expert writers. Published rates on this list start at £500 per article (Jessica Stronach) and $700 per article (Nathan Ojaokomo). Retainers usually start around $1,500–$3,500 per month.

What's the difference between a SaaS content writer and a SaaS copywriter?

A SaaS content writer creates long-form pieces like blog posts, guides, and case studies meant to rank and educate. A SaaS copywriter writes short, conversion-focused text for homepages, landing pages, and emails. Copywriters usually charge per project, often $1,000–$15,000+, while content writers charge per article.

How do I find SaaS writers?

Start with the bylines on SaaS blogs you admire, since most B2B SaaS content writers credit their work. Superpath's job board, Peak Freelance, and LinkedIn searches for "B2B SaaS writer" are the next best sources. Always ask for samples in your category before you hire.

Should I hire a freelance SaaS writer or an agency?

Hire a freelance SaaS writer if you need up to about eight pieces a month and have someone in-house to plan topics. Agencies suit teams that need ten or more pieces a month or don't have time to edit. Freelancers usually cost less per piece for the same quality.

Can AI replace SaaS writers in 2026?

Not yet. AI can draft SaaS content in 2026, but it can't interview your product team or add original data on its own. Google's helpful content system demotes pages that only repeat what already ranks. Most teams that use AI still pay a SaaS writer or editor to finish each piece.

What should a SaaS writer's portfolio include?

A strong SaaS writer's portfolio should include at least three published samples from named software companies, ideally in your category. The best portfolios also show results, like Elise Dopson's Shopify refresh that grew search traffic by 500%. Samples that still rank in Google are the strongest proof.

How long does a SaaS writer take to deliver an article?

Most freelance SaaS writers deliver a long-form article in 5–10 business days. Nathan Ojaokomo quotes 5–7 business days and Pawel Tatarek quotes 7–10 days. Pieces that need expert interviews usually take longer because of scheduling.