Vikas Kalwani

I've spent the last decade helping SaaS companies grow through SEO, link building, and content strategy. What started as advising startups in accelerator programs evolved into building an agency that now serves 100+ B2B SaaS brands.

In 2022, I co-founded SAASY LINKS to solve a problem I kept seeing: SaaS companies paying for links on sites their buyers never read. We built an agency focused exclusively on editorial placements from DR 50-80+ publications that actually drive qualified traffic and AI citations.

Our Modash campaign drove 720% organic traffic growth. We've earned placements on G2, HubSpot, Cloudways, and dozens of other publications that B2B buyers actually trust. And as AI search took off, we added AI citation tracking across ChatGPT, Perplexity, and Gemini as standard on every plan.

Outside the agency, I'm building BacklinkOS (link building software), running the Backlink Masterminds community, and still mentoring startups at 500 Startups and Techstars. I believe the best marketing happens when you genuinely help people find what they need.