Welcome to my world

Hi, I’m Vikas Kalwani
a Growth Marketer.

Passionate and experienced Partnerships Director with a proven track record of successfully leading SEO partnerships. Adept at providing leadership and effective management that results in high-impact growth. A product-led growth marketer skilled in SEO and content marketing. Two-time startup founder actively mentoring portfolio companies of 500 Global, Techstars, and Newchip Accelerator.

Vikas Kalwani Picture
What I do

Professional Interests

SEO

I improve website rankings by optimizing on-page performance, building backlinks, fixing technical issues, and more.

SaaS Growth Marketing

I design and run experiments to improve user acquisition, retention, and revenue. I simply love reducing churn!

Content Strategy

I find high-value content creation opportunities by researching keywords, creating content silos, and more.

Product Marketing

I help products reach and settle in the market by using customer feedback, improving messaging, and more.

Technical Writing

I write on complex technologies including the Internet of Things, Blockchain, Artificial Intelligence, 5G, and more.

Community Building

I build engaging communities on Slack, Discord, and Reddit by tapping into the social and emotional needs of people.

Copywriting

I write crisp and engaging product, marketing, and sales copy for landing pages, web apps, and mobile applications.

Social Media Marketing

I use social media to build brand awareness, take feedback from users, provide customer support, and more.

Product Management

I keep myself engaged in every step of a product's lifecycle - from development to positioning and pricing.

7+ Years of Experience

Professional Journey

Working With

uSERP

Director of Partnerships
Dec 20 - Present

uSERP scales organic growth with high authority backlinks and performance-driven SEO for the biggest companies on the internet.

500 Global

Mentor
July 20 - Present

A venture capital firm with more than $2.8 billion in assets under management that invests early in founders building fast-growing technology companies.

Techstars

Mentor
Mar 22 - Present

The worldwide network that helps entrepreneurs succeed.

Newchip

Mentor
May 20 - Present

A founder immersive, equity-free, online accelerator program for Early-Stage to Series A startups.

Education

Master of Engineering

Birla Institute of Technology & Science, Pilani
2013-15

Bachelor of Technology

Institute of Technology & Management, Gurgaon
2008-12

Schooling

Venkateshwar International School, Dwarka
2005-08

Certification

Aryng Academy

BADIR: Hands-on Business Analytics
Feb 2020